Peter is responsible for driving the company’s digital strategy as well as overseeing technology and product development, including our proprietary data management platform and mobile advertising and messaging platforms.
Peter most recently served as Senior Vice President Technology & Operations, CTO, for VIBE Media where he oversaw the strategic direction of the company and its digital product portfolio, including its premier location-based service and marketing platform that enables premium brands and publishers to create branded online and mobile city guides and enables local merchants to provide its customers with location-based deals.
Prior to VIBE Media, Peter served as the Vice President Technology & Operations, for mtvU/MTV Networks, where he was responsible for overseeing and operating mtvU.com, Ratemyprofessors.com, College Media Network, and other top performing and award winning online properties, delivering more than 150MM page views and 10MM unique visitors monthly.
In 1996, Peter was part of the team that introduced and established Protegrity, an information-security company specializing in the encryption of databases and its revolutionizing database-protection solution, Secure.Data™, designed to selectively target and protect the privacy, integrity and security of their clients’ most valuable and sensitive information. This technology allowed access to databases for essential work purposes, while ensuring compliance with the stringent requirements of privacy laws enacted to protect personal information.
Peter received a DIHM Diploma in Business Administration, International Marketing and Economics from IHM Business School, Gothenburg, Sweden, and has a Gymnasial degree in Computer Science from Hersby Gymnasium, Stockholm, Sweden.