Real World Insights

People’s behavior in the real world is more telling than their digital footprint—from what they choose to eat for lunch to their drugstore purchases after hitting the gym…if they hit the gym at all.

The most successful campaigns must be contextually relevant enough to not only understand where people are going in the real world—but also what motivates them to act in those real-world scenarios.

That’s why we, unlike other mobile advertising models, combine our own custom segmentation profiles with precise location and mobile ID data to deliver the kinds of outreach that people engage in to make better health and lifestyle decisions.

 

We know what influences and drives decisions

Insurance access, purchasing patterns, demographic and psychographic markers, behavioral indicators and more. Our audience model factors in these considerations to give you more meaningful and accurate segmentation and targeting that speaks to consumers’ real lives.

 

Location in context

Mobile outreach offers the opportunity to literally be in the pockets of the people you need to reach. Location signals not only enhance our audience profiles, they also allow us to target consumers in the moments and places where they are most likely to take action.

 

Scale and precision

Mobile is the most addressable and personal screen around. Our data-driven, location-based model brings scale and efficiency to your marketing goals without sacrificing the feel of a personalized, contextually relevant message.

 

Continuous learning and measurement

Measuring success is a critical factor in your campaigns and we have developed methodologies for ensuring we align our execution with your ultimate objectives – driving meaningful awareness and sales.