Patrick C. Aysseh

GM

 

As President & GM of Tomorrow Networks (a division of Aptus Health), Patrick is responsible for defining and executing the strategic vision and growth of this media and technology business. Since its founding in 2012, Tomorrow Networks has redefined the context of digital healthcare marketing within a mobile-first environment and has developed a unique methodology which combines big health data and location to create powerful campaign strategies that can drive both scale and highly targeted reach.

Patrick has also served as Executive Vice President, Digital, at Remedy Health Media, where he oversaw the digital expansion and transformation of the company through organic growth and acquisitions. He managed the digital strategy, P&L and operations across advertising & sponsorship, lead generation and e-commerce business units.

Prior to Remedy Health Media, Patrick served as Chief Marketing Officer of Revolution Health Group, where he was responsible for developing and executing the company’s marketing strategy for a network of health websites. This included growing and managing an audience of over 15MM visitors a month, developing sales & product initiatives, managing key distribution partnerships, and managing Revolution’s active subscriber database. Patrick joined Revolution Health through the acquisition of HealthTalk, a health information site dedicated to helping patients and caregivers manage chronic conditions. In his leadership role at HealthTalk, he was instrumental in the sale to Revolution Health.

He has also held the position of Senior Director, Business Intelligence and Marketing Strategy at WebMD, and management positions at OnHealth Network Company (sold to WebMD in 2000), CondeNet (CondeNast’s internet division) as well as Ziff-Davis.

Patrick has an MBA in Finance and Media from Columbia University and a B.A. in Political Science and English from Cornell University.